I’m sure you have heard phrases like “the power of the mind” and “it’s all between the ears” (hey, that’s a great title for a business name!) but what are they really referring to? Let me start by clarifying the concept of self-talk. Self-talk relates to all the thoughts and statements that you say to yourself, that is, your inner voice. Your self-talk is the most critical factor in your self image, self esteem, confidence and success.